SAMA Corporate Member Symposium:
What Great SAM Looks Like and How It Impacts the Organization

September 14, 2021

9:00 am - 11:00 am Central

Audience: SAMA Corporate Members
Price: Free

Recommended audience: SAMs/KAMs/GAMs, cross-functional account team members, Salespeople, managers and directors of SAMs/KAMs/GAMs, SAM program heads, Senior sales and CX leadership

How are leading companies driving significant value co-creation through the implementation of account planning and management best practices across their organizations? This symposium will focus on the characteristics of the most successful implementations of strategic, key and global account management within the SAMA community of practice.

Attendees will walk away with answers to the following questions:

     • What do the most effective SAMs do that distinguishes them from others, both with their customers and with their account teams?

     • What do the most effective SAM managers and program heads do to coach and develop high levels of SAM performance?

     • What is the impact of great strategic account management on the organizations that implement and sustain high-performing SAM programs?

    • What is the value of great SAM and high-performing account managers and teams to their customers?

     • What can you do to take your SAM program and account managers to the next level of effectiveness?

Specific areas of emphasis will include how value co-discovery, co-creation and realization can drive customer loyalty and competitive advantage, as well as the importance of engaging cross-functional teams in the SAM process for greater alignment and relationship expansion with customer stakeholders.