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Webinar Registration: How to win with procurement: Five steps to form more profitable and more sustainable business relationships with your B2B customer

FEbruary 3, 2021 10:00 AM - 11:00 AM   Central Time (US and Canada)

The B2B customer is on a journey to radically transform its buying approach through the professionalization of its procurement function. This new counterpart in the sales process is more strategic and has made vast gains in importance within the customer organization. In many cases, procurement is already either THE major influencer or effectively the decision maker on what to buy from whom.

This webinar will draw on the experience of the host's procurement background to shed light on what makes procurement tick and how to deal with them effectively. Attendees will learn how buying teams influence your customer’s buying journey and what processes and tools they apply to select and evaluate suppliers.

Attendees will learn five simple steps that leading procurement teams recommend their suppliers to follow to create more mutually profitable business relationships with them.

Speakers

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Jens Hentschel

Founder and Managing Director, The FIVIS Partnership

Jens Hentschel is the Founder and Managing Director of THE FIVIS PARTNERSHIP that consults Sales, Procurement and Supply Chain Management teams on how to build winning, customer-centric business relationships. Jens has more than 13 years of experience in procurement and professional buying. He has worked for Procter & Gamble and KFC in various senior leadership positions and as consultant to many leading organizations. He is a thought leader for customer-centricity and procurement excellence. He lives and works in London.

She is an accomplished international leader recognized as a chief architect of global account program journeys, leading corporate changes and cultural shifts for customer-centric innovation and patient value. She has been a panelist and keynote speaker in Europe and the U.S. in the areas of customer centricity/engagement, Global Account Management programing, and Pharma Commercial Excellence - as a subject matter expert.

This webinar is now over. You can access the recording here:

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