Webinar Registration:
Sorry Shouldn't Be the Hardest Word: Master the Psychology of Effective Customer Apologies

February 23, 2023 10:00 - 11:00 AM  Central Time (US and Canada)

No matter how you spin it, saying “I’m sorry” isn’t easy. Especially if you’ve been saying nothing but “I’m sorry” for the past two years.

Supply chain delays and staffing shortages, combined with rising inflation and continued economic uncertainty, have made service failures not only inevitable but increasingly intolerable. And while vendors can resolve most lapses eventually, repairing the damage to the relationship has proven more challenging—no matter how sincere the apology is.

 The good news is, handling a customer crisis the right way can not only rescue the relationship but advance it to an even higher level. That’s a distinct advantage these days, when retaining and expanding customers is the best way to weather an uncertain business environment.

 In this session with Tim Riesterer, Chief Strategy Officer at Corporate Visions, you’ll discover a science-backed message framework that you can use to build and deliver your apology—and positively influence even your most frustrated and bitterly disappointed customers. Specifically, you’ll see:

  1. Results of an academic behavioral research study conducted with 500 B2B decision makers.
  2. The precise message choreography you can use to recover from critical service failures.
  3. Why a “just-the-facts” approach proves to be the least effective way to apologize.


Tim riesterer

Chief Strategy Officer, Corporate Visions

Jerry Alderman is the co-founder and CEO of Valkre. Valkre is a collaborative SAMA partner working to build world class technology tools, purpose built for enabling the work of SAMs. Jerry served on nuclear submarines as a Naval Officer through the Admiral Rickover program, holds a BS and Master’s Degree in Engineering, and an MBA from the University of Chicago Booth School of Business.

Please fill out the form below to register for this webinar.