Webinar Registration: Driving Strategic Account Performance with Pricing

March 16, 2021 10:00 AM - 11:00 AM Central Time (US and Canada)

It’s Day One. You have been hired to manage strategic accounts, and your CEO believes there is an opportunity to improve pricing. What should your action- and results-oriented agenda look like?

The common goal for improving pricing is to improve profits by either increasing prices or improving your product mix. Where do we look for improvements and how do we test hypotheses?

In this webinar, Tim J. Smith, PhD, Founder and CEO of Wiglaf Pricing, will share insights into driving strategic account performance with pricing.

Attendees will learn:
• How price is the most powerful lever to affect account profitability
• How to analyze accounts by price and margin performance to uncover actionable insights
• How to increase account performance by managing price better

Speakers

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Tim J. Smith, PhD

She is an accomplished international leader recognized as a chief architect of global account program journeys, leading corporate changes and cultural shifts for customer-centric innovation and patient value. She has been a panelist and keynote speaker in Europe and the U.S. in the areas of customer centricity/engagement, Global Account Management programing, and Pharma Commercial Excellence - as a subject matter expert.