Webinar Registration:  Monetizing & Selling the Value of Sustainability Programs: Leveraging sustainability as a Competitive Advantage

June 18, 2024 10:00 AM - 11:00 AM   Central Time (US and Canada)

Investments are pouring in sustainability and ESG programs. Most organizations are doing it to be complaint with changes in regulations and increasing demands from stakeholders (investors, customers, boards). Others have taken the leadership to embrace sustainability as a competitive advantage, and to monetize it in their go-to-market strategy. Strategic Account Management programs need to include a toolbox and value playbook to sell sustainability offers as part of the structured business portfolio. That means to be able to productize, monetize, extract the value, and price sustainability products, services, and initiatives. In this webinar, participants will learn the increasing sense-of-urgency to monetize sustainability and use it as a key differentiator. They will learn the process of monetizing and extracting the value of sustainability and to value sell it to strategic accounts. They will learn the way to integrate sustainability as a concrete component of the account playbook.

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