Let’s be honest: Most account plans don’t actually drive the value we had hoped for them to drive. Most of the time, they are a time-consuming exercise on "what we’ve done," with never enough about "what we’re going to do.” Join Greg Callahan of Bain & Company and Coro Account Planning, as he shares how he helps clients drive 20%-40% increase in booking through better account planning.
Key topics for the Q & A
• Why does Bain care about account planning? (Answer: It drives results.)
• What does Bain recommend that account managers do differently? (Answer: focus on account plays vs. opportunities)
• What are the components of the Bain account plan? (I'll share our sample account plan.)
• The plan is cool, but how do you make it a living document and keep you team aligned and on track? (Attend the session to find out.)
Partner,
Bain & Company.
Jerry Alderman is the co-founder and CEO of Valkre. Valkre is a collaborative
SAMA partner working to build world class technology tools, purpose
built for enabling the work of SAMs. Jerry served on nuclear submarines
as a Naval Officer through the Admiral Rickover program, holds a
BS and Master’s Degree in Engineering, and an MBA from the University
of Chicago Booth School of Business.