Webinar Registration:
Ready, set, go! Putting more action, into your strategic account planning

july 12, 2022 10:00 AM - 11:00 aM   Central Time (US and Canada)

Let’s be honest: Most account plans don’t actually drive the value we had hoped for them to drive. Most of the time, they are a time-consuming exercise on "what we’ve done," with never enough about "what we’re going to do.” Join Greg Callahan of Bain & Company and Coro Account Planning, as he shares how he helps clients drive 20%-40% increase in booking through better account planning. 

Key topics for the Q & A
 • Why does Bain care about account planning? (Answer: It drives results.)
 • What does Bain recommend that account managers do differently? (Answer: focus on account plays vs. opportunities)
 • What are the components of the Bain account plan? (I'll share our sample account plan.)
 • The plan is cool, but how do you make it a living document and keep you team aligned and on track? (Attend the session to find out.)


Gregory callahan

Partner,  Bain & Company.

Jerry Alderman is the co-founder and CEO of Valkre. Valkre is a collaborative SAMA partner working to build world class technology tools, purpose built for enabling the work of SAMs. Jerry served on nuclear submarines as a Naval Officer through the Admiral Rickover program, holds a BS and Master’s Degree in Engineering, and an MBA from the University of Chicago Booth School of Business.

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