Account-based marketing is finding its way into the account planning process. Thanks to this connection, account managers now have a powerful new partner to help them build more effective account plans. For marketers, the connection is helping them to implement their strategic ABM work with the customer. In this session, we will review early examples of how this work is being done in practice.
CEO, Valkre
Jerry Alderman is the co-founder and CEO of Valkre. Valkre is a collaborative
SAMA partner working to build world class technology tools, purpose
built for enabling the work of SAMs. Jerry served on nuclear submarines
as a Naval Officer through the Admiral Rickover program, holds a
BS and Master’s Degree in Engineering, and an MBA from the University
of Chicago Booth School of Business.