Inflation and pricing pressures from customers are two of the top five global challenges having a negative impact on SAMs today (as reported from SAMA’s 2022 annual conference in May). We expect these challenges to endure, as market volatility looks unpredictable for the next several years. The ability to create trust with customers while positioning price more effectively will be essential to a SAM’s success.
In this webinar you will learn:1. How to position price based on your audience. Different buyer types have different decision criteria and the way you position the price matters.
Senior Director, Holden Advisors
Marketing Lead, Holden Advisors