Webinar Registration:
How to Price Fairly for Your Customers and Your Bottom Line

NOvember 10, 2022 11:00 AM - 12:00 PM    Central Time (US and Canada)

Inflation and pricing pressures from customers are two of the top five global challenges having a negative impact on SAMs today (as reported from SAMA’s 2022 annual conference in May). We expect these challenges to endure, as market volatility looks unpredictable for the next several years. The ability to create trust with customers while positioning price more effectively will be essential to a SAM’s success.

In this webinar you will learn:

1. How to position price based on your audience. Different buyer types have different decision criteria and the way you position the price matters.
2. Why customers focus on price instead of the value they receive, and the tactics you can use to shift the conversation back to value.
3. When and how to communicate price increases.


Patrick McCullough

Senior Director, Holden Advisors

Tracy Dent

Marketing Lead, Holden Advisors

Please fill out the form below to register for this webinar.