Webinar Registration:
Creating Competitive Immunity by Deep Customer Discovery

December 6th, 2022 10:00 - 11:15 AM  Central Time (US and Canada)

One thing we have learned the past couple of years – if as a SAM you weren’t deeply ingrained with your customers in terms of knowledge and relationships, you went backward during the Covid era. If you weren’t prepared, you found your customer’s business and organization changing drastically at the exact time when your access to people and insight was limited. If you weren’t constantly learning about and co-creating with your customers, your competitors were quick to jump in.

 Another thing we learned – there is almost nothing more important in the role of a SAM than truly understanding your customer’s business and needs, developing a network of supporters, and identifying and gaining access to real senior level decision makers with a customer-focused message.Although these skills can seem “basic”, understanding your customer’s business and leveraging that deep understanding with senior level decision makers are incredibly challenging and critical skills.

 This webinar has been designed for new and experienced SAMs who are working with dynamic customers where the stakes are high, and the payoffs are huge.